A note about template options:

If using a hero image – select “Landing Page” under ‘Template’ over there on the right in the “Page Attributes” box.

If getting straight to the action (images in content / no hero image), select “Default Template”.

(Extra note: If using the Landing Page template, set the first headline to be H1)

Content format steps

(feel free to test this as too as you start seeing results)

Put your ‘hook’ content here

Add some images that make it easy for the visitor to visualise themselves as the winner (e.g. a guy with a DHD surfboard)

Add content about the destination

Add images of the destination – again, choose so the visitor can visualise themselves as the winner(s)

Add copy about how awesome life will be when they win

Add signup form (make sure you connect the sign-up form to your MailChimp so you can collect address for later marketing)

Profit!

(Note: This page is published but hidden from search engines, so you’ll only find it if you have the URL.)